Break Through Your Limits

For over two decades, we’ve been at the forefront of the fitness industry, empowering over 20,000 elite gyms with state-of-the-art equipment. Our extensive catalog boasts more than 1,000 premium products, each engineered for durability, innovation & performance — designed to elevate every step of your fitness journey. Trusted by top-tier body-builders like Kai Greene, Bhuwan Chauhan & Deepak Nanda (The Indian Rock) and countless others, we are dedicated to pushing the boundaries of strength and excellence.

Whether you’re an ambitious body-builder, a passionate fitness devotee or a gym owner seeking the best in class, our products are your gateway to peak performance and unstoppable progress.

Unleash your potential because greatness begins here